A copied Tumblr theme and avatar can make a scam link appear to come from a familiar blog. Check the blog address and the posts spreading the link.

Trace the blog and reblogs

  • Compare the full blog address with links from the creator’s established channels.
  • Read earlier posts as well as pinned content. Note copied posts, sudden topic changes or a new payment or download link.
  • Compare destination domains with the creator’s published pages before following them.
  • Look at the reblog chain to see which account added the suspicious link and which accounts are repeating it.
  • Keep the blog URL and direct links to the original post and relevant reblogs.
  • Capture copied profile elements and the suspicious destination, with dates.
  • Identify the account or post that added the link, and include the creator’s known blog for comparison.

Related guides

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